If you're looking to start a social media campaign, this guide will help you plan your social media strategy. This will include creating content, measuring engagement, and creating a social media proposal. You'll also learn about the three different stages of decision-making.
Planning your social media strategy
When it comes to your social media strategy, it's essential to establish content and style guidelines that will help you stay consistent in your messaging. These guidelines will help you manage your social media accounts effectively and build trust with customers. After you've set your style guidelines, you can choose the tools you'll need to manage your content and strategy.
Your social media strategy should focus on achieving your business objectives. You'll have to recognize trends and customer perceptions. In addition, social media platforms are bound to have negative comments, so you'll need to take these into account as you plan your campaign. It's also important to use social listening services to determine the effectiveness of your social media marketing strategy.
Creating content
One of the best ways to start a social media marketing campaign is to create original content. You can get ideas for this content by analyzing your competitors' social media profiles. You can also make a plan for what you want to achieve with your social media accounts. As a rule of thumb, you should focus 80% of your content on audience engagement and 20% on brand promotion.
You should also create a content mix that separates you from your competitors. This mix of content should include both quick and long-form posts. It should also include posts that target sales and posts that delight your audience.
Measuring engagement
Measuring engagement in social media marketing requires a combination of metrics to determine if you're getting the right response from your audience. For example, looking at only one metric may not give you the full picture of how well a post is doing, or if it needs a call to action. However, looking at all of them together will help you identify the most effective strategy.
You can measure engagement by campaign, event, or product to see how well your content is doing. This can be helpful in planning your content and making adjustments based on your audience's responses. You can also compare your performance with competitors, enabling you to make better content. Additionally, you can create reports that are visually appealing and save you time when you are presenting ROI to your stakeholders.
Creating a social media proposal
A social media proposal should have a clear outline, with a clear budget breakdown. It should also include key performance indicators (KPIs), or measures of success. Include a sample proposal that you can use as a guide. It's important to tailor the proposal to your niche and customer needs, so be sure to adjust the sample to fit your needs.
A social media proposal should include specific examples that show that you understand the client's business and their needs. Don't assume that a client knows everything, but make sure that you show you've done your research and are aware of their needs and goals. Also, be prepared to answer questions.