For the past decade, world events and world events pertaining to marketing have been dominating headlines and the news around the clock. Every single day, world leaders are killed, politicians are impeached and a couple of world wars are being fought. Add to the mix a new epidemic and a lot of people are saying that all of the above should now serve as the turning point for marketing. Let's be clear, they're not wrong and this does constitute a "critical juncture" for marketing. Let's focus on a definition of "marketing" first and get a clear idea of what is meant.When we say "marketing", it may sound a bit different from the way you're familiar with it. In fact, to a non-marketing person, marketing sounds a lot more dangerous than helpful. However, one thing will remain the same; marketing is a set of methods and practices that helps businesses succeed in a competitive and unforgiving marketplace. The difference between marketing and marketing technology is that the former is about te...