How to set up Instagram shopping posts

Are you an online business owner looking to increase your sales through social media? If so, Instagram shopping posts may be just the tool you need. Instagram shopping posts allow businesses to tag products in their posts, making it easier for users to purchase items directly through the app. In this article, we will discuss the steps to set up Instagram shopping posts and how it can benefit your business. We will cover the following main points: how to set up a business account on Instagram, how to connect your account to a Facebook Catalog, and how to tag products in your posts. By the end of this article, you will have the knowledge and tools to start using Instagram shopping posts to boost your online sales.

Check that you meet the requirements

To set up Instagram shopping posts, you need to ensure that you meet the necessary requirements. Firstly, you need to have a business account on Instagram. If you don't have one, you can easily switch from a personal account to a business account by going to your profile settings and selecting "Switch to Business Account." Secondly, your business must sell physical goods that comply with Instagram's commerce policies. This means that you cannot sell services or digital products such as e-books or software.

Additionally, you must have a Facebook Page that is connected to your Instagram business account. This is because Instagram uses Facebook's Commerce Manager to manage and review shopping posts. You also need to ensure that your Facebook Page has an up-to-date business address and contact information. Finally, your business must be located in a supported market for Instagram Shopping. Currently, Instagram Shopping is available in over 70 countries, so it's likely that your business is eligible. By meeting these requirements, you can set up Instagram shopping posts and start selling your products to your followers.

Create your product catalog on Facebook

To set up Instagram shopping posts, you need to create a product catalog on Facebook. This is necessary because Instagram uses Facebook's commerce manager to manage shopping posts. To create a product catalog, you need to have a Facebook page for your business and a Facebook Business Manager account.

Once you have these set up, you can create a product catalog in the Facebook Business Manager. You can add products manually or import them from a data feed. Make sure to include all the necessary information for each product, such as the product name, description, price, and image. Once your product catalog is set up, you can connect it to your Instagram account and start tagging your products in your Instagram posts and stories.

Get approved for Instagram shopping

Getting approved for Instagram shopping is a crucial step in setting up your Instagram account for ecommerce. To get started, you need to have a business account on Instagram and make sure that your account complies with Instagram's merchant agreement and commerce policies.

Once you have a business account, you can connect it to a Facebook Page that you manage. This is necessary because Instagram uses Facebook's Commerce Manager to review and approve merchants for shopping on Instagram. You'll need to make sure that your Facebook Page is set up correctly and that you have added a shop section to the page. This shop section should include all the products that you want to sell on Instagram. Once you have done this, you can submit your account for review by Instagram. The review process can take a few days, but once you are approved, you can start tagging your products in your Instagram posts and stories, making it easier for your followers to shop directly from your account.

Turn on shopping in the Instagram app

To turn on shopping in the Instagram app, you'll need to have an Instagram business account and a Facebook page associated with it. Once you have those set up, go to your Instagram profile and tap the three horizontal lines in the top right corner. From there, select "Settings" and then "Business."

Next, select "Shopping" and then "Continue." You'll be asked to connect your Facebook page, and then you'll need to wait for Instagram to review your account and approve your request to use shopping features. Once you're approved, you can start tagging products in your posts and stories, making it easy for your followers to shop directly from your Instagram page. Keep in mind that not all countries and regions are eligible for Instagram shopping, so be sure to check if your location is supported before making plans to use this feature.

Set up your first shoppable Instagram post!

To set up your first shoppable Instagram post, you'll need to have an Instagram business account and a Facebook page. Once you have those, you can connect your Instagram account to your Facebook catalog by linking it through the Facebook Business Manager.

Next, you'll want to create a new post on Instagram and select the product(s) you want to tag by tapping "Tag Products" and searching for the product in your catalog. Once you've selected the product, you can position the tag on the photo and add a caption and other details as needed. When you publish the post, your followers will be able to tap on the product tag to see more information and make a purchase directly through Instagram.

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