How to utilise Pinterest to take your social media marketing strategy to the next level in 2023

Pinterest is a search engine that can also be used as a social network. It is one of the top sites that people go to when they want to find information. It is also one of the top sites people visit when they want to buy products. With this in mind, it is a good idea to develop a social media marketing strategy that makes the most out of Pinterest. In the following blog, we are going to look at different ways that you can use Pinterest to take your social media marketing strategy to the next level.

Set up a business account

Setting up a business account is the first step. By doing so, you'll be able to take advantage of all the features and benefits that Pinterest has to offer businesses, including access to analytics, promoted pins, and more. Plus, having a business account will help you to establish your brand on Pinterest and build a following of potential customers and clients. So if you're ready to get serious about your social media marketing, setting up a business account on Pinterest is the first step you should take.

Enable rich pins

To get the most out of Pinterest for your business, you should enable rich pins. Rich pins add extra information to your pins, like the price of a product or the ingredients in a recipe. This extra information is pulled directly from your website, so it's always up-to-date. Plus, it makes your pins more visually appealing and helpful to potential customers.

If you're not sure how to enable rich pins, don't worry. We've got you covered. Just follow these simple steps:

1. Log in to your Pinterest business account and go to your settings.
2. Under the "Rich Pins" section, click "Enable."
3. Choose the type of rich pins you want to enable: product, recipe, or article.
4. Follow the instructions for adding the required HTML code to your website.

Once you've enabled rich pins, you'll start seeing more traffic and engagement on your pins. And that means more customers and sales for your business!

Create an awe-inspiring and keyword-rich profile

There are a few things you need to do to create an awe-inspiring and keyword-rich profile. First, choose a great profile picture. This will be the first thing people see when they come to your page, so make sure it's something that represents you or your brand well. Next, fill out your profile bio with keyword-rich content that describes what you do or what you're all about. Be sure to include links to your website or blog so people can learn more about you. Finally, start creating pins that are keyword-rich and visually appealing. Remember to share your pins on other social media platforms to drive traffic to your Pinterest page.

Create relevant boards (use keywords as the board’s name and in the board description)

One way to make the most of Pinterest is to create relevant boards. When creating a board, be sure to use keywords in the board name and description. This will help potential customers find your boards more easily.

Another tip is to pin images that are high-quality and attractive. In addition, include a call to action with each pin, and ensure that you use relevant keywords in your content. For example, you could include a link to your website or blog. By following these tips, you can maximize the potential of Pinterest for your social media marketing efforts.

Start using an automation tool, like TailWind or HootSuite.

Pinterest can be a great tool for social media marketing, but it can be time-consuming to keep up with. Automation tools like TailWind or HootSuite can help by repinning content for you automatically, so you can focus on other aspects of your social media marketing strategy.

Craft pin-worthy graphics

To craft pin-worthy graphics, start by creating visually appealing images that are relevant to your brand. Make sure the images are high quality and attractive to potential customers. In addition to images, you can also use infographics, videos, and other types of visual content to promote your business on Pinterest. Be sure to include a call to action in your pins, such as "Follow us on Pinterest for more great content!"

Begin engaging on the platform directly (as well as with automation tools - for best results)

If you want to use Pinterest for social media marketing, the best way to start is by engaging directly on the platform. This means creating interesting pins that are relevant to your brand and then sharing them with your followers. You can also join relevant groups and boards, and participate in conversations. By doing this, you’ll be able to reach a larger audience and get more people interested in your brand.

Pinterest is a unique social media tool that allows you to create a visual profile that is more eye-catching than text. It is ideal for social media marketing campaigns. If you're looking for a fresh way to reach your target audience and you want to try something new, Pinterest might be the platform for you. To learn more about how CooCooSA can help you start using social media to grow your business, contact us today!

If you are in any of the following professions: Optometrist, Real Estate Agent, Travel Agent, Fashion Clothes or Accessories Supplier, Restaurant or Fast Food Business Owner, or Online eCommerce Store Owner, and you want professional management of all your social media accounts - contact CooCooSA today for a free consultation call to see how we can help you expand and improve your social media footprint.