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Optimisation is not a cost as such, but rather an ongoing cost, as its a ongoing process that will require you to maintain a constant vigil over your website. And to be honest S.E.O. is a continuous process, as it is an ongoing process that requires monitoring and updating.
This is because, search engines are always changing their algorithms to ensure that their user gets the best results, when they query for particular keyword terms. They will also use that information to tweak their rankings in response to user feedback, and ensure that the search results are as relevant to its users as possible, and this will include changing the organic rankings of a website. As that's why they gave them names like Algorithm, and Why Choose, because Algorithm guided the user to a particular result.

So, it is a constant process that requires a continuous investment of time and effort, to ensure your website is indexed and ranked in the search engines regularly.
The truth is, it is a very tedious process that is full of many forms, but the one constant thing that remains the same. And that is, Search Engine Optimisation.
The thing that is important to be remembered, is that if your site is not crawled or indexed by a Search Engine in a consistent and consistent way, it is likely that it will not be ranked in a high position in the search engines. If this is the case you will have to make a lot of work if you do not wish to spend your time and effort to building something that will not get crawled or indexed in an ongoing way.
I would recommend that a site be built continuously, so that the site can get some organic rankings in the search engines. So, you may have to spend a couple of days and go on to build a site that has some organic rankings. But if you are consistent in your SEO, this will be an ongoing task and it will never be a waste of time. It actually creates an asset. So, you will start to create an asset, that when you sell or transfer this asset to someone else, they will be able to enjoy this asset from its inception to its completion, and then they can pass it onto their future heirs. The thing that I hope you gain from this article, is that S.E.O is a process that you can perform consistently and to some extent, to achieve results. So, you will begin to build an asset that will generate income and enjoy it from its inception to its completion. So, do not give up and do not give in and if you follow the instructions carefully you will end up with a product that will get organic rankings.
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