7 Helpful Social Media Marketing Tips for 2023

Social media marketing has become an essential part of any business’s marketing strategy. With the ever-changing landscape of social media, it is important to stay up to date with the latest trends and strategies. This blog post will discuss seven helpful social media marketing tips for 2023 that businesses should consider in order to maximize their reach and engagement.

1) Instagram: hashtag strategy + fan engagement

The goal of any social media marketing campaign is to get people to notice your posts, and then click on them.

Hashtags are one of the most popular ways to get more attention on Instagram. When you post a photo with a hashtag, other users will be able to find and follow your post by searching for that hashtag.

Instagram has over 1 billion monthly active users so there’s a good chance that your post will be seen by someone who may not have been following you otherwise.

But hashtags can also be used for fan engagement - when you use them in order to engage with followers who are already following you.

This way, people can see what their favorite brands are up to and even contribute to the conversation with their own posts or comments.

2) Organic data can inform paid social strategy

Organic data can inform paid social strategy by showing you what content is working and what content is not.

Organic data can be used to find out what content is the most engaging on your social media pages. This will help you to find out which ads are performing better than others and which posts need more engagement. You can also use organic data to see who your top influencers are and how they interact with your brand.

3) Facebook ad placement and your campaign objective

Facebook has been a huge part of our lives since its launch. It has grown into a social media behemoth that is not only used by individuals but also by businesses.

This article will explore how Facebook ad placement and your campaign objective can help your social media marketing strategy in 2023.

The first thing to do is to create an ad set with the objective of driving traffic to your website. The next step would be to use the placement targeting feature, which allows you to target ads based on where they are located in the News Feed.

Facebook provides a variety of ad placement options for your campaign. These include:

-In-stream video ads: These ads are the most expensive and are the most likely to be seen by users. They can be placed in the middle of videos that users have already watched or in between other videos. The challenge is that they are only available to advertisers who have a large budget and can afford to spend on these ads.

-Sponsored stories: Sponsored stories are a way for advertisers to promote their content on Facebook. They first create an ad, which is then shown to Facebook users based on their interests, demographics, and behaviors.

-Mobile app install ads: Mobile app install ads allow advertisers to promote their mobile apps on Facebook by showing them as sponsored posts in News Feeds or right inside News Feeds.

-Page post link ads: Page post link ads allow advertisers to promote posts from their Facebook Pages by running them as sponsored posts

4) Swipe-up link at 10,000 followers on Instagram

A swipe-up link is a simple and effective way of marketing your product or service on social media. It can be used when you have 10,000 followers on Instagram.

A swipe-up link is a simple and effective way of marketing your product or service on social media. It can be used when you have 10,000 followers on Instagram. You should create an account with the Swipe-up Link and add the link to your bio so that people who follow you can easily access it from their phone by swiping up to see it in their feed. Once they click the link, they will be redirected to the page that you have created for them. Add this page to your website so that people who visit it are more likely to buy something from it.

5) Response to the disappearance of ‘likes’

The social media landscape has changed dramatically in the last few years. The changes have been driven by the emergence of new technologies and new behaviors.

One of the most significant changes is the disappearance of ‘likes’ on social media. These days, people are more likely to express their approval or disapproval with a comment rather than a like or unlike.

The change in behavior has led to some marketers being concerned about how they will measure engagement on their posts if they can’t rely on likes as a metric anymore. So in response to the disappearance of likes, engagement is king, and the more likes you get on your page, the better your organic marketing content will perform.

6) Split test of Facebook Ads

Split testing is a marketing technique that is used to determine which of two or more options performs the best.

Split testing Facebook Ads is a way for marketers to optimize their campaigns by comparing different campaign elements and finding out what works best for their target audience.

A/B testing is one type of split test where two versions of the same product are offered at the same time to see which version performs better. Facebook Ads can be A/B tested by creating two different ads with different headlines, images, and text and then showing them to a targeted audience at the same time.

One of the benefits of Facebook Ads Split Testing is that it can help marketers save money. With split testing, they can find out what combination provides them with the highest return on investment (ROI).

7) Live videos in your social media marketing mix

Live videos are now a popular way to connect with your audience and make them feel like they are a part of your business. Live videos are also an excellent way to build trust with new audiences, offer real-time customer service, and provide updates about what is happening in your business.

Live video can be used in many ways, from Q&A sessions, product demos, and product launches to customer testimonials.

Livestreaming has been around for a while but it has only recently been adopted by social media marketers as a way to get their message out there. Livestreaming is an excellent marketing tool because it offers the ability to share live footage of events that you may not have access to on other platforms.

Live video gives you the opportunity to reach out directly and interact with your audience in real-time. It also gives you the opportunity to create content that would not be possible through other mediums such as blogging or email marketing.

BONUS: Leverage Influencers

Influencer marketing is a great way to reach a larger audience and increase brand awareness. By partnering with influencers, businesses can tap into their followers and gain more exposure. Influencers can also provide valuable feedback on products and services, which can help businesses make better decisions. Additionally, influencers can help businesses create content that resonates with their target audience.

Social media marketing is an important part of any business’s marketing strategy. By following the seven helpful tips discussed in this essay, businesses can maximize their reach and engagement in 2023. Automation tools can be used to save time and resources, while influencer marketing can help businesses reach a larger audience and gain more exposure. With the right strategies in place, businesses can ensure their success on social media in the coming year.

If you are in any of the following professions: Optometrist, Real Estate Agent, Travel Agent, Fashion Clothes or Accessories Supplier, Restaurant or Fast Food Business Owner, or Online eCommerce Store Owner, and you want professional management of all your social media accounts - contact CooCooSA today for a free consultation call to see how we can help you expand and improve your social media footprint.