Social Media Fundamentals

If you want to make your social media campaigns effective, it's imperative that you understand the basics of social media management. These fundamentals cover topics such as Content Strategy, Managing images, and digital assets, and targeting your audience on their preferred platform. This article will provide you with the knowledge you need to get started.

Content strategy

A content strategy is a plan for your content. It should be based on your business objectives and goals. If you can create a plan that's specific to your business, it will be more effective and productive.

Managing images

The process of creating, using, and managing images is becoming more complicated. With the number of images growing exponentially, it is imperative for organizations to find a digital asset management solution that is reliable, scalable, and alleviates major pain points. Using good image management software can increase productivity and streamline team collaboration.

Managing digital assets

When it comes to social media, managing digital assets is an important part of the overall strategy. These assets should be easy to access, protected from unauthorized users, and stored in an organized manner. It is not uncommon to have thousands of digital assets and it is important to find a way to categorize, store, and retrieve them easily.

Targeting your audience on their preferred platform

Targeting your audience on their preferred platform is an essential step to creating a successful social media marketing campaign. While finding your audience is not an easy task, knowing their preferences will help you find them more easily. Facebook, for example, allows you to target your audience by location, relationship status, educational level, and net worth.

Timing

Timing is a crucial element of social media management. While you need to remain active across various channels, you also need to post at the right time to reach the largest possible audience. There are many factors to consider, including your target audience, demographics, behavior patterns, and brand as a whole. You should also monitor analytics and KPIs on each platform. A/B testing is also recommended to determine the ideal time to post.

Project management

When it comes to social media project management, creative asset development is critical. Since social media marketing relies on both written and visual content, it is crucial to develop creative assets in a timely and coordinated manner. This can be accomplished with a clearly defined project management process.