We live in an era of constant social-local-mobile interaction. Every local business is bound to receive its share of negative reviews. As a matter of fact, a profile of nothing but glowing reviews can actually look suspicious to your customers.  Over the past few years, the prevalence of review sites has grown exponentially. This is why negative reviews are a constant threat for more and more business owners. If you’re one of them, this article will provide some insight. In simple terms, the practice of reputation management involves replacing undesirable content with new content that paints a given business in a better light. The only thing that’s worse than under-engaging in online media is handling social media badly. No one can damage you as seriously as you can damage yourself (or one of your employees) if you don’t know what you’re doing.  Regardless of your niche, just know that managing your business reputation is no longer optional. You need to do it – If you want to...