Improving the visibility of your business all about putting your business on the map in local searches when customers are searching for a business like yours.  Running a business is hard work.  You might have a steady flow of loyal existing customers, but you always need to make sure we have a stream of new people. Keeping your website up to date can be hard work, too. And your SEO might need a serious update — or maybe you’ve never done much with it at all, thinking it was too difficult or too expensive. Because of this, we’ve put together several optimization strategies that we are currently helping our clients with. All these methods are geared towards helping you rank as high as possible with Local Listings so that you can generate more sales for your business. Optimize Your Website  The two most valuable things you need to do for your local business is to create a reasonable amount of high quality content for your website and do the basic SEO (Search Engine Optimiza...

We know this is a difficult time for people everywhere, including small business owners. We want to help. We’ve gathered some useful resources to help your business navigate these challenging times. After securing the health and well-being of yourself and your staff, nothing is more important than protecting your company and the jobs it provides.  From simply keeping the lights on today to growing tomorrow, we’re here for you. You might bookmark this page as a reference. Change/Update Your Business Description on GMB A Google My Business description is a 750-character summary of your business and its offerings. This description doesn’t have to remain static.  In fact, your Google My Business description offers an additional platform to speak directly to current and prospective customers regarding the Coronavirus outbreak and changes to your business operations. Your description can be amended to update all interested parties. Here’s one example: Due to the Coronavirus pandemi...

We live in an era of constant social-local-mobile interaction. Every local business is bound to receive its share of negative reviews. As a matter of fact, a profile of nothing but glowing reviews can actually look suspicious to your customers.  Over the past few years, the prevalence of review sites has grown exponentially. This is why negative reviews are a constant threat for more and more business owners. If you’re one of them, this article will provide some insight. In simple terms, the practice of reputation management involves replacing undesirable content with new content that paints a given business in a better light. The only thing that’s worse than under-engaging in online media is handling social media badly. No one can damage you as seriously as you can damage yourself (or one of your employees) if you don’t know what you’re doing.  Regardless of your niche, just know that managing your business reputation is no longer optional. You need to do it – If you want to...