How to Make More Money in Your List-Building Efforts

Your mailing list will grow only if you make an effort to add new subscribers. Know that once you’ve got started on building your mailing list (and remember that your list building should be an ongoing process that is never really finished), your subscribers are a captive audience; it is much easier to get them to part with their hard-earned money than new prospects who don’t really know you yet.

That is why you need to invest in a mailing list. Then, once you have your mailing list, you can maximize its potential for profit. That’s exactly what you are going to learn how to do here.

So how do you make the most of your mailing list?

Squeeze them in

The first step in building up a relationship with your subscribers is starting right at the squeeze page. Explain what they can expect from subscribing to your mailing list, and deliver on that promise. Reassure them that you only contact people that want to receive emails from you and you will never sell their email address.

What’s in it for them?

People want to see an obvious benefit from being on your mailing list. Give them something of value immediately—a free report or special report—in order to entice them to sign up. Such a giveaway will really boost your list-building efforts.

If you're going to approach someone (in a friendly way), let them know who they are dealing with.

You'll start by allowing your mailing list subscribers to get to know you. The first contact you make with them sets the tone of your future relationship. Let your subscribers know a little about you and how your product or service can help them achieve their goals. How well you bond with your subscribers at this stage determines how they will react to future marketing emails from you.

Tell them what to expect

Let your email subscribers know what to expect from being on your list. Tell them that you'll be sending information about your service or product and that you may recommend other online resources you use in running your business. Mention any benefits they'll receive, such as discounts on your service or product or autographed copies of books, and list them all in a first email to new subscribers.

Get personal

Write to your subscribers like you're writing a personal note just for them. They’ll feel valued and will value you, bringing their business to you.