There are a few key considerations for social media management. First, make sure your organization has a content editor. This person will collaborate with other content creators in your organization to approve posts before they're published. A content editor should have a well-defined approval process to keep the process as organized as possible. Big companies can easily get lost in unclear processes, so it's important to have a unified system for managing all of your content. Also, keep in mind that social media audience personas can help you create content that's more relevant to your audience. DrumUp If you are looking for a tool that will help you manage multiple social media accounts, DrumUp is the right choice. It is designed to be simple and straightforward, so you can easily customize your posts and tweak the settings for content discovery. You can then review your posts across the web, mobile, and email to make sure you are posting relevant content. The social media management...

There is no single right way to use social media to promote your business. There are many different approaches, from posting the same content on every social platform to PR nightmares. Following our social media best practices will help you achieve success. In the article below, we take a look at Neil Patel, Mari Smith, and Gary Vaynerchuk. Mari Smith Social media marketing expert Mari Smith has a wealth of experience. Since 2007, she has been speaking at digital marketing events and working with prominent companies. She has written books on the subject and has built a large community of followers online. Her recent appointment as a speaker for Facebook's Boost Your Business events series highlights her extensive knowledge and expertise. Smith has compiled 15 social media management tips that can be applied to Facebook, Twitter, and LinkedIn. Each tip links to more detailed content on her website. Some of her tips relate specifically to Facebook landing pages and ads, while others focu...

If you're interested in hiring a social media manager, there are several factors you should consider. There are a variety of skills required, and a social media manager should be familiar with your business goals. While the goal of growing followers is an important part of social media marketing, it's not the only objective. A social media manager should be able to show you how their social media efforts are correlated to your business goals, including ROI. It is also essential to ask for references and case studies, as past results are often the best predictor of future success. Qualifying a social media manager Before you can hire a social media manager, you should determine what your company's goals are. This will help you define your selection criteria and focus your search. You can also create a job description that lists the duties and responsibilities of the social media manager position. This will help you identify which skills and experience your prospective social media manag...