Creating videos is a great way to promote your business and your products. You can use the videos to tell stories, show the process of how to do something, or show off your products. You can also use the videos to create an atmosphere of fun and excitement. How-to videos Whether you're looking to generate leads or build brand awareness, how-to videos are a great way to engage your followers. But they're not the only type of video to use for social media. For instance, breaking news and explainer videos are among the most popular types of videos on Twitter. They're short and easily digestible. These types of videos are also easy to share. How-to videos are also popular on YouTube. According to surveys, "how-to" searches on YouTube increase 70 percent each year. You can use these videos to help your audience learn about new products or get familiar with a company's culture. Videos should start with a hook. This could be a punchline, a thought-provoking question, or an engaging visual. Ma...


