Improving the visibility of your business all about putting your business on the map in local searches when customers are searching for a business like yours.  Running a business is hard work.  You might have a steady flow of loyal existing customers, but you always need to make sure we have a stream of new people. Keeping your website up to date can be hard work, too. And your SEO might need a serious update — or maybe you’ve never done much with it at all, thinking it was too difficult or too expensive. Because of this, we’ve put together several optimization strategies that we are currently helping our clients with. All these methods are geared towards helping you rank as high as possible with Local Listings so that you can generate more sales for your business. Optimize Your Website  The two most valuable things you need to do for your local business is to create a reasonable amount of high quality content for your website and do the basic SEO (Search Engine Optimiza...

The importance of Online Marketing, Adding a Blog to your website, and posting regular articles to keep your readers engaged.The main difference between a blog and a website is the directory and the content.A website is more business like, and a more formal way to put it, a site log is more personal and informal but the purpose of a blog is the same - to add content.A directory of which to link to, and a way to give value to all of your visitors, whether they come to your website or your blog, is the most important difference.A directory of what? The most important content on your blog to attract and retain readers to your blog is your article.Adding an article to your blog once a week can be more effective than adding 10 articles to your website. Why?1. A single blog post can be more effective than 1 article on your website.2. Adding 2-3 blog posts a week, as opposed to 1-2 blog posts every day on your website can more than make up for the time you're spending on your website.3. Googl...

For the past decade, world events and world events pertaining to marketing have been dominating headlines and the news around the clock. Every single day, world leaders are killed, politicians are impeached and a couple of world wars are being fought. Add to the mix a new epidemic and a lot of people are saying that all of the above should now serve as the turning point for marketing. Let's be clear, they're not wrong and this does constitute a "critical juncture" for marketing. Let's focus on a definition of "marketing" first and get a clear idea of what is meant.When we say "marketing", it may sound a bit different from the way you're familiar with it. In fact, to a non-marketing person, marketing sounds a lot more dangerous than helpful. However, one thing will remain the same; marketing is a set of methods and practices that helps businesses succeed in a competitive and unforgiving marketplace. The difference between marketing and marketing technology is that the former is about te...